I went multi-modal to the MADE Bike Show yesterday.
It was at Zidell Yards, and featured almost 200 exhibitors showing off the latest in bicycle technology and design. I went early in the day to avoid the worst of the heat.
As I’d expected, most of what was on display reflected the trend of the bicycle industry to keep capturing new eyes, and new buyers, in order to sell more stuff and make more money.
I went because I wanted to see what’s new and hoped I’d run into old friends from my years in the bicycle industry. I was satisfied on both counts.
The bicycles on display featured disc brakes almost exclusively, and a lot of shock technology. I know time marches on, but I was still dismayed. When I stopped working in bike shops in 2012, disc brakes were just beginning to show up on low- and mid-level bicycles. Rock Shox had announced that they would not offer technical or parts support for any product more than two seasons old. And companies that used to offer replacement parts for derailleurs and five-speed freewheels had discontinued those. (I still frown at the memory of the Shimano rep telling me, “it’s not your job to keep grandma’s bike rolling. It’s your job to promote new technologies and get customers excited about buying them.” I left the shop a few months after that.)
But my heart was warmed by the sight of the Kool-Stop booth. Kool-Stop, based in Lake Oswego, Oregon, has made rubber brake pads for almost fifty years. I have been using them since the earth cooled. They’re well-made right here in the USA and they come in shapes and size to fit every kind of bicycle brake.
The nicest part of finding the booth was meeting Tim, who’s worked at Kool-Stop for decades and continues to love his job. We talked for a good twenty minutes about How much the bike industry has changed, and how the best parts remain the same.



