beauty is all around. slow down and look.

Scenes from yesterday's bike ride around N/NE Portland.



 
 

there is no rush hour anymore in portland

in which rapha eats itself

It had to happen.

Rapha, for years the silliest and most overpriced bikewear maker on earth, has been bought with Walmart money, by a Walton grandson.


I am looking forward to witnessing the downfall of a brand that had grown so pretentious and ridiculous that it should’ve been shut down ages ago.
It’ll be interesting to see what used Rapha t-shirts sell for on eBay.
Will they go the way of Fender guitars (“pre-CBS” era versus “modern” era)?

This whole thing — and the way folks are wringing their hands over it — is making me laugh my ass off.

Rapha has been silly and overpriced for a very long time.
Remember that the high price of an item constitutes half its consumer allure.
People buy stuff because it's expensive. They wear Rapha precisely because it makes them look and feel wealthier to ride in a $200 jersey instead of a $5 t-shirt. Almost no one will admit it -- especially since, in more recent years, as Rapha's manufacturing expanded to more place around the globe, quality control has already diminished -- and consumers will have to confront the fact that they paid a crap ton of money for something that more and more resembles crap.

Rapha grew and thrived because it started out exclusive and expensive, and so attracted everyone who wanted to ape the rich. It will lose many of those those consumers for the same reason: rich people don't shop at Walmart -- or any of its subsidiaries.
So yes, I'm gloating,  and thoroughly enjoying the Schadenfreude of it all.
Sue me.

So let's see what happens to the brand.
Will "pre-Walmart" Raphaware become "collectible" and more "valuable" as a result of the takeover?
Will people who are "fans" of the brand (and everything that goes with it, including the race team they sponsor, the magazines of glossy-sexy photos they co-produce, and above all the "prestige" of owning something that says "RAPHA" -- because, money is sexy even when the sex is not) suddenly realize that they've been had?
Or will they actually feel a sense of loss over this piece of pretentious bike culture, a "culture" so fake it may well have been conceived in a circle jerk of "design" consultants?

It'll be interesting to watch.
Meanwhile, I'm gonna guess that Rapha stuff is going to go for cheap on eBay and craigslist.

And as before, lots of folks will still enjoy riding like this, on an older bicycle wearing nothing more than an old t-shirt and cutoffs.
(And sunscreen. Don't forget the sunscreen, kids.)




Happy riding.

the cycle of things, or how i came to think i need less than i used to think i need

When I first began working in he bicycle industry in 1994, I owned a 4-year-old Trek mountain bike that I'd basically ridden into the ground. In my first year as an apprentice, I learned how to overhaul the bearings on that bike, and had also found another used bike which I dismantled, overhauled, repainted and rebuilt under the watchful eye of the master mechanic who'd hired me.

By the time I returned to Portland and began working at Citybikes a year later, I knew how to overhaul and/or tune up a bicycle with derailleurs, caliper brakes and friction shifting. I would complete my apprenticeship (though not my education -- that would never be done) by learning how to overhaul three-speed hubs and deal with indexed shifting.

In the years between 1995 and 2012, when I worked full-time in the bike industry, I enjoyed a healthy worker discount that allowed me to buy and try all sorts of things, including different brake systems, cargo bikes, various trailers, and all manner of raingear and waterproof panniers.
When I left the industry in 2012, I was outfitted with far more than I actually needed, including five bicycles (the most I'd ever owned) and buckets of random parts, plus a full set of shop tools for my own use.

Five years later, I still have most of the tools, and have pared myself down to two bikes that I regularly ride. There's a trailer, too; but I use it so infrequently that I'm considering selling it, or trading it for a smaller trailer.

The upshot of all this is that, during my time in the industry, I got to try out all sorts of technologies as they passed through the shop, and learn about how they worked in real-life riding. And unlike many bicycle mechanics who've kept bits of everything they've ever tried, my nearly twenty years in the industry made me wary of every new thing that came down the pike. I disdained the racing-influenced, trickle-down of technologies that infected ordinary transportational bicycles. As more repairable metal components transitioned to throw-away plastic parts, I realized that many of the skills I had acquired early on were becoming obsolete. No one cared anymore if I could overhaul a freewheel; freewheels were relics of another age. No one cared anymore if Iknew how to replace the main spring in a rear derailleur; rear derailleurs became so cheaply made that they could simply be removed and replaced when the spring wore out -- and newer models had springs that were harder to remove by design, the bicycle industry's blatant version of a planned obsolescence which I came to loathe.
(below: photo of freewheel disassembly. Only serious hobbyists actually bother to do this anymore.)



(below: another, less ideal way to disassemble a freewheel. Does anyone even USE this old Park tool anymore?)


Today, I am quite happy to be done with the bike industry, and with the crow-like obsession with every shiny, new thing that manufacturers release each year. At home, I keep a small supply of old friction derailleurs and shifters, old canti and enttry-level V-brakes and levers; and just enough brake and gear cables and housing to allow me to fix up old bikes for refugee resettlement on my part-time, hobby-level basis. I am down to two bikes, and they both have friction shifting and freewheels; in fact, I've overhauled enough used freewheels to likely see me out, each one oiled and carefully wrapped in a plastic bag to keep from rusting in storage.

(below: photo of a freewheel vise, used to overhaul and swap cogs from threaded freewheels)


I have more than enough bike stuff these days. And anytime I feel like I have too much, I winnow down.

That's why this Monday morning, I'm having a Labor Day bike parts sale, to clear out whatever feels "extra" and could be of use somewhere else. I still fix up old bikes (though I'll take a break for the Jewish High Holy Days), don't worry. I just do it on a smaller scale that's more manageable and keeps me relatively stress-free.

Owning isn't nearly as much fun as riding.
So wherever you are this weekend, enjoy the ride.